OUR STORY

ABOUT LEAD NINJA

The Road So Far

Who We Are

Lead Ninja Inc. is a coaching and training company for the home service trades. Gene Slade founded it after more than three decades in HVAC and business growth. What he teaches, he learned on real service calls: how to ask the right question, explain what you found, and let the homeowner decide.

Customer First

Real Field Experience

Always Improving

Years Of Work Experience

34 +

Clients Served

1760 +

Satisfaction Rating

5 .0

Trainings Conducted

1525 +

Our values

What We Stand For

Integrity

Excellence

Growth

Innovation

Collaboration

Results

Straight Talk

Relationships

foundation

In 2014, Gene founded his own sales training and consulting firm to help companies in the HVAC, plumbing, and electrical trades sell better. Since then he has worked with hundreds of companies, from small local shops to large national corporations. The goal is the same each time: sell more, keep customers for life, and grow the business.

Training Programs

Gene builds each program around the client’s needs and goals. The training is hands-on and practical, so a technician can use it on the next call. Clients describe him as engaging and entertaining, and his classes are both. He takes pride in seeing people succeed. He believes anyone can become a strong sales professional with the right training and guidance, and he gives clients the tools and resources to get there.

Our Mission & Vision

Our mission is to give home service businesses and technicians the knowledge, tools, and mindset to do their best work. We want a culture of excellence, integrity, and steady improvement in every company we train. Our vision is an industry where every home service business runs at its full potential and every customer gets real value. Lead Ninja intends to lead that change and set the standard for coaching, training, and business development in the trades.

(4.8 of 5)

our team

Meet the Team

Our strength is our people. The team includes industry experts, seasoned coaches, and professionals who share one goal: help business owners and technicians reach their full potential.

Gene Slade

Founder, Owner and Coach

Gene has spent more than three decades in the HVAC industry, and he is the driving force behind Lead Ninja. Coaching and rebuilding businesses is the heart of his work.

Gene Slade owns Lead Ninja Inc., a coaching and training company for home service businesses and technicians. He started in the HVAC trade at 11 and has spent 34 years in it since. Along the way he owned and grew several HVAC companies to multiple 8-figure revenues. His training comes from real service calls, not theory, and he teaches technicians to ask questions instead of pushing. On stage and in class he keeps it practical, and his students use the material on their next call. Gene has six boys, and family comes first. Coaching, training, and speaking are how he spends his working life, and he does it because he likes watching other people win.

About Gene About Gene

Britney Slade

General Manager, Lead Ninja

Britney’s positive attitude and tireless energy keep our operations running smoothly. With over a decade of experience in the HVAC industry, she’s a strong force in the workplace, inspiring others to excel.

Britney Slade is the General Manager at Lead Ninja Inc., bringing over ten years of experience in the HVAC industry to her role. Working closely with the executive team, Britney is a strong force in the workplace, known for her positive attitude and tireless energy that she uses to inspire and encourage others to work hard and succeed.

Britney draws daily inspiration from her husband, Gene Slade, and their six boys. Outside of work, she enjoys adventurous activities like fishing, skydiving, and four-wheeling, and she treasures the time spent with her family, especially her husband.

About Britney About Britney

Priyanka Bedi

COO, Lead Ninja

Priyanka is the backbone of Lead Ninja’s operations, overseeing systems, automations, and marketing efforts. Her experience in project management and her role as a System Integrations Specialist have been pivotal to our growth.

Priyanka Bedi, also known as Monica by some clients who have trouble pronouncing her name, is the driving force behind many of the operations at Lead Ninja. With her hands in almost everything happening within the company, Monica plays a vital role in ensuring smooth operations. Before stepping into her current role, she gained valuable experience as an operations manager with a marketing company.

Priyanka is also a skilled System Integrations Specialist, having worked with Gene Slade for the past six years. Her expertise extends from her previous experience as a project manager for eight years, where she managed website and mobile app development projects.

At Lead Ninja, Priyanka’s contributions include overseeing systems, automations, and marketing efforts, as well as assisting Gene with his appointments. Outside of work, she loves to travel and spend quality time with her husband and son.

About Priyanka About Priyanka

Lisa Bennett

CFO, Lead Ninja

Lisa joined Lead Ninja in 2024 with 30+ years experience in corporate financial strategy, accounting operations/ project management and human resources.

Lisa has a technical background with a Bachelor’s Degree in Mechanical Engineering from the University of Connecticut, project engineering in the ballistics materials industry, and corporate financial management for 10-figure companies, providing a high level of detail to the Lead Ninja community. Strong teamwork and extreme customer service drives my daily motivation towards building lasting financial health and success for Lead Ninja, its clients and employees. When not at work, I enjoy nature hikes, the beach, snow skiing, adventure travel worldwide, along with silk floral and interior design to channel my creative outlets.

About Lisa About Lisa

Janet Wilcox

Business Manager, Lead Ninja

Janet’s 28 years in the construction industry and her expertise in corporate filings, bookkeeping, and payroll make her an invaluable asset to Lead Ninja. She ensures that our operations run like clockwork.

Janet Wilcox has been a key member of the Lead Ninja team since 2014. With 25 years of prior experience in the construction industry, Janet has traveled across the United States, managing 8-figure construction deals for major retailers as a project manager. Her expertise now extends to handling all corporate filings, bookkeeping, and payroll for Lead Ninja. Additionally, she serves as Gene Slade’s personal assistant, ensuring that the business runs smoothly and efficiently.

About Janet About Janet

Ashley Binter

Social Media Manager, Lead Ninja

Ashley’s creative eye and strategic mind have made her a key player in our digital presence. Her expertise in content creation, influencer management, and social media strategy helps Lead Ninja stay connected with our audience.

Ashley has been a dedicated Social Media Manager at Lead Ninja, bringing over 4 1/2 years of experience in the field. She holds a Bachelor’s degree in Exercise Science from the University of South Carolina, where her path in digital marketing began, blending her academic background with her natural creativity.

Ashley’s expertise spans content creation, influencer management, and strategic planning, and she has worked across a diverse range of industries, including construction companies, restaurants, and with 7- and 8-figure entrepreneurs.

Outside of her role in social media, Ashley is passionate about wellness and serves as a Nutrition Coach. In her free time, she loves to explore new places, embark on exciting trips, discover unique coffee shops, and stay active.

About Ashley About Ashley

Gaurav Chanana

AI and Automations Expert, Lead Ninja

Gaurav’s technical expertise and experience in AI and automations make him the go-to person for all things tech at Lead Ninja. His skills ensure that our systems and processes are optimized for success.

Gaurav Chanana is an AI and Automations Expert at Lead Ninja, bringing his expertise to the team for the past six months. With a strong background in technical support, Gaurav is the go-to person for any software or hardware needs within the company.

Before joining Lead Ninja, Gaurav ran his own web and mobile app development business, which was deeply affected by the COVID-19 pandemic, resulting in the tragic loss of some of his best team members. Despite these challenges, Gaurav continues to excel in his field.

Outside of work, Gaurav enjoys playing games and has a passion for driving. He loves traveling with his family and cherishes the time spent with his wife and child.

About Gaurav About Gaurav

Usman Ali

Automation / GHL Specialist, Lead Ninja

Usman has 16 years of professional experience, including more than 5 years improving business processes. He advises on GoHighLevel, CRM systems, automation, funnels, AI integrations, and SaaS setup. He helps businesses tighten operations, improve conversions, and scale.

About Usman About Usman

When Calls Don’t Close